My journey
Ever since I can remember, I’ve been fascinated by understanding people and finding ways to improve the world around me. My journey began with an eye for aesthetics, which I initially expressed as a photographer. However, I soon realised my passion extended far beyond the visual. My curiosity and empathy led me on a diverse path — from managing NGO projects to building a retail brand, sales and marketing and managing fashion boutiques. Each experience deepened my understanding of people, brands/businesses and ways to drive success.
In 2020, I found my true calling as a UX designer—where I can blend my passion for understanding human behaviour with my love for creative problem solving and aesthetics. Now, in my career, I’m focused on bringing value to teams through:
● UX Research – Uncovering deep insights to drive meaningful, user centered solutions.
● Service Design – Taking a holistic problem solving approach to identify root issues and the best solutions.
● End-to-end UX/UI – Managing the entire product journey, from ideation to launch, maintaining a big picture perspective while meticulously refining the details.
Tools I use
What sets me apart
Having lived and worked or studied in seven countries, and speaking three languages fluently, I have developed a global perspective, enhanced my empathy and honed my ability to adapt. This global lens enables me to design inclusive, culturally sensitive, and scalable experiences that cater to diverse user needs to stay competitive in the global market.
